Senior Associate, Analytics

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p><strong>3235 - Senior Associate, Analytics - UK</strong></p> <p><strong>Role Summary and Impact</strong></p> <p>OpenMind was awarded the ZEUR assignment for Nestle Europe in 2024. With 47 countries, +450 team members, and regular new product launches, the account is looking for a Senior Analyst to provide Marketing & Campaign analytics for the North Cluster.</p> <p>The Senior Analyst is an experienced media analyst as part of the North Cluster specialist team, responsible for developing strong relationships with the Nestle team across UK, Ireland and the Nordics, providing excellent marketing effectiveness skills and have the knowledge/skills to push innovative thinking as well as best in class analysis. You will be an excellent communicator.</p> <p><strong>Responsibilities:</strong></p> <ul> <li>Supports the implementation of MROI into media tools and integration of business results into campaign planning</li> <li>Lead in marketing effectiveness analyses (budget forecasting, portfolio opti