The roleThe Head of Growth owns every paid route to a new TALA customer. You will set the acquisition strategy, own the media budget and be measured on the new customers it brings in. The role leads the Growth pillar of the Digital & Customer team, and is central to taking TALA from c. £30m to £100m+ in revenue.You will lead a small in-house team and our agency partners, work closely with brand, creative and the Customer and Digital Experience teams, and grow TALA into new channels and new markets.What you will be accountable forYou will be responsible for new customer growth and the efficiency of every pound spent to acquire it.Deliver new customer volume, CAC and first-order contribution targets across all paid channelsOwn the acquisition budget and its allocation across channels, markets and campaigns against CAC, ROAS, blended MER and paybackBuild the annual and in-season acquisition plan with finance, including new customer targets, media budgets and forecastsGrow the share of high-value new customers, working with your peers in the customer team on cohort and lifetime value dataReport weekly and monthly on acquisition performance, trade-offs and recommendations to the Digital & Customer Director and leadership teamPaid media and channelsOwn paid social across Meta, TikTok, Pinterest and Snapchat, including prospecting, retargeting and creator partnership adsOwn paid search and shopping, including brand, non-brand and Performance MaxOwn video and programmatic, using upper-funnel media to build reach and demand alongside direct responseOwn affiliates and partnerships, including publisher, content and strategic brand partnersRun a structured test, learn and scale approach to new channels, such as TikTok ShopBuild TALA's visibility in AI search and shopping, including ChatGPT, Gemini and Google AI Mode, working with the Head of Digital ExperienceManage the trading calendar for paid media around launches, drops, collaborations and key promotional moments, with merc