Director of Product Marketing

Requisition #: 20842Functional Area: MarketingEmployment Type: Full-TimeWork Options: In Office / Partial Remote from Neenah/Appleton/Oshkosh area #LI-HybridWork Hours: Standard Business HoursPosition SummaryThe Director of Marketing, Compliance Products is responsible for developing and executing marketing strategies that drive customer acquisition, retention, revenue growth, and market leadership for J. J. Keller's Compliance Products portfolio, including physical products, publications, labor law posters, PPE, signage, forms, subscription offerings, and membership programs. This role partners closely with Sales and Product Management leaders, as well as Marketing Operations, Digital Commerce, and Technology teams within the marketing organization, to align marketing investments, go-to-market strategies, and customer needs with business priorities.Leading a multidisciplinary marketing organization, this position is accountable for delivering profitable growth and business results through customer-focused marketing, digital commerce, innovation, and data-driven decision making, while ensuring marketing initiatives support both near-term performance and long-term strategic objectives.ResponsibilitiesLead, coach, and develop a high-performing marketing organization by setting strategic priorities, allocating resources, fostering a culture of collaboration, innovation, and accountability, and ensuring successful execution of business and marketing objectives.Develop and execute integrated marketing strategies aligned with business objectives, growth priorities, customer needs, and revenue targets.Partner with Sales leadership across a 600+ person inside and outside sales organization, Product Management, and other business leaders to review performance, align priorities, identify growth opportunities, and inform investment decisions through customer, market, and competitive insights.Lead go-to-market strategy, positioning, messaging, and marketing plans for assign