Principal Analyst (MMM)

<div class="content-intro"><p><strong>About WPP</strong></p> <p>Gain Theory is part of<span class="Apple-converted-space"> </span><a href="https://urldefense.com/v3/__http:/wpp.com/__;!!IfJP2Nwhk5Z0yJ43lA!L_cfT4E3gsmmDY1lVQTB6ihlfPeBl9X4sMM2KI6iWZYexC2nCeZ9oxgP9qvgbrqxIBpx82rGb_mWqh5F0zKxq5_dP7Y$" data-outlook-id="5677231c-455b-4705-9250-42d6515234fb">WPP</a>, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. </p></div><h2>The opportunity:</h2> <p>You will support senior colleagues in achieving the efficient delivery of client projects. Typical responsibilities and duties are the collection and preparation of data, contributing to the finalisation of models, writing results and implications and SFX creation.</p> <p>Your role as Principal Analyst is to take responsibility for and oversee other analysts. You will also be expected support the development of analysts through the Training Academy, Knowledge Shares and feedback. Principal Analysts should develop relationships with their counterparts client side and be able to communicate Gain Theory approaches and brand beliefs.</p> <h2>What you’ll be doing:</h2> <p><strong><em>Working with data:</em></strong><em> </em><em>Data extraction and manipulation, data analysis and validation, batch files, programming</em></p> <ul> <li><em>Undertake data extraction, manipulation, and data analysis to understand the marketplace and client context relevant to each project.</em></li> <li><em>Analyse all datasets to ensure that