Lifecycle Marketing Manager

<h3>🧡 About Alma</h3> <p>At Alma, we believe sustainable commerce depends on fair, well-balanced trade. Because finance plays a pivotal role in business, our mission is to put it back in its rightful place, serving merchants and consumers.</p> <p>Our installment and deferred payment solutions help merchants boost sales by 20% or more, increase customer loyalty, and deliver a seamless shopping experience, without encouraging bad debt.</p> <p>As the buy now pay later leader in France and active in 10 European countries, we've empowered more than 25,000 merchants and 10 million consumers.</p> <p>With 380+ Almakers and €100M+ ARR, Alma is scaling rapidly across Europe as a member of the Next40, and we're just getting started!</p> <p> </p> <h3>👐 About the team</h3> <p>Growth is part of the Revenue team. We build Alma's merchant acquisition engine: which merchants we target, how we find, identify and qualify them, how fast a qualified merchant reaches the right salesperson and, with lifecycle, how we convert, activate and retain them, in France and in our international markets.</p> <p><strong>We work AI-native, by design.</strong> Everyone in Growth works in Claude Code with a shared library of skills and connectors, a common repository that holds our workflow spec, our decision log and our merchant context, and a simple delivery lifecycle (Research → Spec → Plan → Build) where each stage ends with a human decision. Claude does the legwork; a person decides. Correctness comes from automated verification (tests, adversarial agent review, live validation), and every production change goes through a pull request with a named reviewer from DevX or SRE.</p> <p><strong>We are rebuilding our GTM system</strong> around five layers: market definition, signals, data & enrichment, decision & routing, and acti