DescriptionThe Performance Marketing Strategy & Operations Lead will help build and scale a consistent enterprise-wide approach to global performance marketing across General Motors. Reporting to the Director, Global Performance Marketing, this role will sit within the Global Performance Marketing COE and serve as an objective strategic partner to Cadillac, GMC, Buick, Chevrolet, and key global markets.This leader will help translate the enterprise vision into practical standards, processes, operating rhythms, and activation principles across paid media, search, CRM, audience strategy, digital experiences & creative, lead generation & progression, measurement, and optimization.The successful candidate will bring broad based performance and digital marketing expertise, deep analytical skills, and strong strategic problem solving mindset. They will challenge assumptions, turn ambiguity into clarity through hypothesis-driven problem solving, reconcile competing perspectives, and provide an impartial point of view focused on business outcomes and long-term capability. Comfort with back-of-the-envelope analytics and a willingness to experiment aggressively with AI are also important. Major Duties and Responsibilities: Performance Marketing Standards and Governance Partner with the Director, Global Performance Marketing to define and implement GM's enterprise performance marketing vision, principles, standards, and operating model. Set clear expectations across strategy, planning, activation, optimization, experimentation, measurement, and executive communication. Create scalable frameworks, playbooks, templates, definitions, and decision tools that improve consistency across brands, channels, agencies, and markets. Identify gaps in processes, capabilities, tools, and ways of working, and recommend practical enterprise solutions. Integrated Performance Marketing Strategy Help brands and cross-functional partners translate business objective