Digital Marketing Manager – CRO & SEO (gn), 12-month parental leave cover with an option to extend

Your missionThe Bikeleasing Group is one of the leading companies in employer mobility solutions and company bike leasing. With our brands, we shape modern working environments – and we keep growing.  As Digital Marketing Manager – CRO & SEO (gn), you will take on a key role in driving organic growth and ensuring that our brands Bikeleasing and Probonio are visible and effective in search engines, on our website, and among relevant target audiences. You will work closely with Sales, Product, Data, and Automation, bringing your expertise in SEO, GEO, CRO, and content strategy to the table. If you enjoy taking ownership, working in a data-driven way, and making things happen in a professional environment with short decision-making paths – you’re in the right place. Sounds good? We’d love to meet you. You maintain and develop key website pages – from product and landing pages to use-case pages – and continuously improve them based on performance signals such as conversion paths, search intent, and content gapsYou design and run A/B tests to experimentally improve website performance, focusing on page structure, messaging, CTA logic, internal linking, and friction reductionYou build topic and intent clusters for Bikeleasing and Probonio, create and optimise organic content formats (guides, glossary pages, comparison content), and ensure a solid on-page foundation that supports both SEO and GEOYou develop and manage an integrated content strategy – including a topic backlog, intent logic (Awareness → Consideration → Conversion), content standards, and success criteria – making output and impact scalableYou conceptualise lead assets such as whitepapers and webinars, coordinate their production, and ensure consistent content repurposing into website modules, organic formats, and sales enablement materialsYour profileYou have a strong track record of at least 5 years in experimentally driving website performance improvements through A/B testing, and can demonstrate succ