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Director, Global Marketing & C&CL Consumption & Purchase Protocols Intelligence Services
The Coca-Cola Company · London, United Kingdom
Publicada em 12/04/2025
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The Coca-Cola Company has been on a journey to build a networked global organization across more than 200 countries, combining the power of scale and deep local knowledge to drive sustainable growth. A critical component of this networked organization is Enterprise Services in addition to the Center Domains & Operating Units. Enterprise Services acts as the backbone of our operating structure by providing a network of enterprise-wide scaled solutions and services.This role sits within the Marketing, CCL & PACS Intelligence (MCPI) Services team, which is a service line embedded in the broader Enterprise Services structure. As part of this team, we are transforming our approach and capabilities as it relates to global Marketing and Customer & Commercial Leadership data intelligence. As part of this, we are transforming our marketing and C&CL data research, measurement, and partnerships approach to be more connected and human centric, enabling distinctive, competitively advantaged insights and analytics driven research methodologies, protocols, and diagnostics. Modernized, consumption and shopping integrated, and scalable measurement, and thought leading agency partnership delivery and operational excellence are at the heart of this transformation.The Director, Global Marketing & C&CL Consumption & Purchase Protocols Intelligence Services - Research Operations will be part of a team developing and building competitively advantaged measurement for the future integrating consumption and purchase to drive consistent comparability via modernized holistic measurement protocol and diagnostic design, development, and operational delivery excellence across the Coca-Cola system. This position will play a key partnership role cross-functionally with both the networked Human Insights function centrally and with the OUs and the Commercial and Customer function.This role will oversee the strategic planning, coordination, and execution of all field resear
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