Head of Demand Generation (Remote, United Kingdom)

About EasygeneratorWe’re a fast-growing EdTech scale-up on a mission to revolutionize learning through our award-winning authoring tool. Used by global giants like Kellogg’s, T-Mobile, and Siemens, Easygenerator helps organizations simplify knowledge sharing: fast, easy, and impactful.We’re an AI-first company, utilizing cutting-edge tools in both our products and internal workflows. You’ll gain hands-on AI experience and develop a future-proof skillset while contributing to a fast-moving, high-impact product. Role SummaryThe Head of Demand Generation owns Easygenerator’s end-to-end demand engine: paid acquisition, website, SEO/GEO, content, and conversion.This role turns product positioning into high-performing demand programs that drive qualified pipeline, strengthen authority, and improve full-funnel conversion.A commercially accountable leader, they combine editorial judgment, digital design understanding, and growth discipline to influence pipeline quality and revenue.  Core ResponsibilitiesDemand Engine & PipelineOwn paid, organic, website, and conversion channels.Translate growth targets into clear priorities and roadmaps.Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth.Website & ConversionLead website structure, messaging, UX, landing pages, and CRO.Partner with PMM to ensure clear, differentiated positioning.Maintain clarity, credibility, and performance across touchpoints.Paid & Organic GrowthLead paid acquisition and €2M+ budget allocation aligned to revenue goals.Optimize for pipeline and revenue impact with strong attribution visibility.Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline.Content & DesignLead revenue-focused content aligned to buyer journey and enterprise sales.Ensure digital design supports differentiation, clarity, and conversion.Revenue & AnalyticsOwn marketing-sourced pipeline targets and key revenue KPIs.Build quarterly growth