Why UKG: At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. That's what we do. We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you'll get flexibility that's real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters-and so do you.Role Summary The Customer Advocacy Manager is responsible for executing and scaling UKG's customer reference and referral programs in support of revenue growth. This role goes beyond fulfilling reference requests. You will proactively manage advocacy pools, match the right customers to the right opportunities, and operationalize referral triggers that generate pipeline. You are a key operator in turning customer advocacy into deal acceleration and referral-driven growth. You will report to the Director of Customer Marketing and work closely with Sales, Customer Experience, and Marketing to activate customer-led growth programs.Core Responsibilities Reference Program Execution & Deal Support Fulfill and manage customer reference requests aligned to active sales opportunities Proactively match customer advocates to priority deals based on segment, product, and use case Partner with Sales and BDR teams to ensure references are deployed effectively in the deal cycle Prioritize reference requests based on revenue impact, focusing on high-value opportunities rather than request volume Track reference usage and impact on deal progression, win rates, and sales cycle Advocacy Pool Development & Management Build and maintain segmented pools of customer advocates across: Enterprise Mid-Market / SMB Product Innovation areas Continuously recruit new advocat