Manager, Association Marketing

Job Classification:Marketing & Communications - MarketingThe Association Marketing Team is seeking a Marketing Manager who can spot marketplace trends and opportunities, use research and data analytics to generate insights, and develop and execute marketing plans that support business objectives. The role requires a strong background in D2C marketing, with expertise in creating highly personalized approaches across direct mail, email, and digital channels, and a proven track record of turning insights into campaigns that perform.The Marketing Manager will support strategic initiatives that optimize performance through test-and-learn and deliver measurable results in support of evolving business goals. The ideal candidate will have a talent for translating insights into clear, actionable direction and partnering with internal and external teams to create and implement compelling, omni-channel approaches aligned with the strategy. The individual will help shape marketing priorities that drive future business growth, including strategies that address changing demographics, perceived product deficiencies, and other factors to increase in-force participation.The Marketing Manager will:Maintain deep industry knowledge and monitor marketplace trends to identify growth opportunities; use research and data insights to shape strategy and plans that support business objectives.Collaborate with internal partners to align annual marketing goals, priorities, timelines, and budgets. Serve as a liaison with external partners, to align integrated acquisition and retention growth plans.Support the advancement of our data-driven marketing approach alongside the Data/Analytics Team and external partners by identifying opportunities for channel optimization, and buyer segmentation.Develop marketing plans that align with the business goals and drive future business growth, including those that address changing demographics, perceived product deficiencies, and other factors to increas