Lifecycle Campaign Specialist

<p><strong>Your wellbeing, our mission. Join a company shaping a healthier world.</strong></p> <p><strong>GET TO KNOW US</strong></p> <p>At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in Europe, North America and South America, we’re on a mission to make every company a wellness company.</p> <p>We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally. </p> <p><strong>Join us in redefining the future of wellbeing!</strong></p> <p><strong>THE OPPORTUNITY</strong></p> <p>We are hiring a<strong> Life Cycle Campaign Specialist </strong>on our<strong> Marketing team </strong>in<strong> New York City. </strong></p> <p>This role plays a crucial part in engaging and retaining our paid subscribers across the US + Canadian market. Developing content to help guide the user through their customer journey, add their family members and identify top users to launch our first ambassador programs. The specialist will work with cross functional teams to develop, test and scale lifecycle strategies across email, in-app, push and SMS.</p> <p><strong>YOUR IMPACT</strong></p> <ul> <li><strong>Drive Retention & Upsell Strategies: </strong>You will develop and execute targeted marketing initiatives to increase subscriber retention and drive family member conversions. By identif