Associate Director, Applied Analytics

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p><strong>3186 - Associate Director, Applied Analytics - UK</strong></p> <p>The Analytics Associate Director, Tesco will play a pivotal role in the dedicated analytics team supporting the Tesco account.</p> <p>Crucially, the Associate Director will champion the use of Tesco's rich first-party transactional and loyalty data to design, implement, and analyse rigorous test-and-learn frameworks (including matched-market testing and randomized control trials) to prove the incremental impact of marketing activity. This role requires a blend of hands-on analytical expertise, retail commercial acumen, client engagement, and mentorship of junior team members.</p> <p>Client Leadership:</p> <ul> <li>Analytical Partnership: Act as the key analytical partner for Tesco, translating commercial and marketing briefs into actionable, data-driven measurement methodologies.</li> <li>Strategic Advisory: Lead dialogues with senior Tesco marketing stakeholders and internal agency planning teams, leveraging expert knowledge of retail trends, consumer beha