Product Marketing Manager

<h1>About the Role</h1> <p>We are looking for a Product Marketing Manager to own the go-to-market strategy for <a href="https://www.vtex.com/pt-br/products/cx_platform/">VTEX CX Platform</a>. This is a hands-on, strategic role at the intersection of product, growth, and marketing. You will define how we position our solutions, craft messaging that resonates with buyers, drive adoption across the existing VTEX customer base, and contribute to new customer acquisition.<br>This is not a support role. We need someone who takes ownership, drives initiatives independently, and can translate complex product capabilities into clear, compelling narratives. You will work closely with product managers, sales, and growth teams, so strong cross-functional collaboration and the ability to influence without authority are essential.</p> <p> </p> <h1>Key Responsabilities</h1> <ul> <li><strong>Own positioning and messaging.</strong> Build and maintain the positioning source of truth for CX Platform. Develop differentiated messaging for each solution tailored to target personas, markets, and industries.</li> <li><strong>Lead go-to-market strategy and product launches.</strong> Own end-to-end GTM planning, from aligning phased roadmaps with product teams to executing launches and enabling regional marketing, sales, and growth teams globally.</li> <li><strong>Define the ICP and drive market intelligence. </strong>Establish and refine the Ideal Customer Profile. Conduct ongoing competitive and market analysis to sharpen product differentiation and use data to inform strategic decisions.</li> <li><strong>Drive adoption and acquisition.</strong> Develop programs that move prospects through the funnel and accelerate adoption among existing VTEX merchants. Manage key stakeholders ensuring they are equipped to posi