Lead Product Manager - Marketing Attribution & Performance

Why UKG:At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. That's what we do. We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you'll get flexibility that's real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters-and so do you. About the teamUKG is transforming how Marketing measures performance, optimizes investment, and demonstrates its impact across the sales and opportunity funnel. You'll work at the intersection of Marketing strategy, business process, data, analytics, and product management. You'll partner with Marketing, Marketing Operations, Sales, Finance and Financial Planning and Analysis (FP&A), Enterprise Data and Analytics, Data Science, Technology, Privacy, and Architecture to build trusted products that connect marketing activity and investment to engagement, pipeline, opportunities, revenue, and business outcomes. About the roleAs Lead Product Manager, Marketing Attribution & Performance, you'll own the product vision, strategy, roadmap, objectives and key results (OKRs), and measurable outcomes for Marketing Attribution and Performance. You'll define how UKG measures marketing-sourced and marketing-influenced impact using first-touch, last-touch, multi-touch, incrementality, and Media Mix Modeling approaches. You'll also help leaders understand what performed, why it performed, where measurement is limited, and where to invest next.In this role, you will: Translate business and analytical needs into prioritized epics, features, user stories, acceptance criteria, and release plans.Lead discovery, minimum viable product (MVP) definition, sequencing, d