The Coca-Cola Company is evolving into a more digital-first, data-driven enterprise to fuel sustainable growth, increase speed to market, and unlock new sources of value. Rapid advances in technology, data, and AI create a unique opportunity to accelerate the KO system's next chapter of growth by reimagining our core competitive advantages. Building on a strong foundation of modernized infrastructure, global digital experiences, early data capabilities, and proven use cases, we are now shifting from early wins to scaled, end-to-end impact on growth, productivity, and efficiency.This next phase moves us from an analog world to a fully digitized one, powered by a digital growth engine that embeds data, technology, and AI into our most critical business domains. Success will require more than technology implementation, it demands a strategic transformation of core capabilities, a domain-based, product-centric operating model, and a cultural shift toward experimentation, data and technology fluency, and seamless partnership between business and digital teams.Role OverviewThe Senior Director, Customer Data Platforms plays a critical leadership role in advancing Coca-Cola's digital transformation by modernizing and scaling customer operations through data, technology, and AI-enabled capabilities. This role is accountable for evolving operational models, processes, and platforms that support customer engagement, service delivery, and operational excellence across markets.Operating within a digital, product-centric ecosystem, this leader partners closely with commercial, customer care, digital product, and technology teams to embed digital capabilities into customer operations. The role focuses on transforming traditional operational approaches into agile, insight-driven, and highly automated systems that improve responsiveness, efficiency, and customer experience at scale.The Senior Director will drive alignment between business priorities and digital execution, ensuring t