The National Consumer Strategy Director is a senior leadership role accountable for delivering consumer growth, revenue expansion, and lifetime value across USA TODAY Co.'s national product portfolio. This leader owns the end-to-end consumer growth engine-from acquisition and conversion through engagement, retention, and monetization. This role sits at the center of the business, translating audience demand into scalable revenue by aligning editorial, product and marketing. The Director will lead high-impact initiatives using data, experimentation, and innovation to unlock growth at scale.Success in this role is defined by the ability to turn strategy into measurable business outcomes-accelerating subscriber starts and purchases, improving conversion and retention, and increasing ARPU and lifetime value across a complex, multi-brand portfolio. If you are a results-driven growth leader with a track record of building and scaling high-performing consumer businesses, we invite you to shape the future of USA TODAY Co.Key Responsibilities:Own and Delivery Growth OutcomesOwn accountability for consumer growth, revenue, retention, and lifetime value across national products Translate strategy into execution that drives measurable gains in acquisition efficiency, conversion rates, and churn reduction Establish clear success metrics and lead the organization toward achieving themLead the End-to-End Consumer LifecycleOwn and optimize the full consumer funnel, from acquisition through retention and monetization Design and scale lifecycle strategies that improve conversion, frequency, engagement, and long-term value Identify and remove friction across the customer journey to unlock growthSet Cross-Channel Growth StrategyDefine and lead a unified growth strategy across owned channels (email, on-platform experiences, native app) and paid media Ensure channel investments are aligned with business priorities and ROI targetsDrive Strategic Alignment Across Editorial, Product, and Ma