VP, Product and Technical Marketing

Who are we?Equinix is the world's digital infrastructure company®, shortening the path to connectivity to enable the innovations that enrich our work, life and planet.A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future.A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact. You'll work across teams, influence key decisions, and help shape the path forward. You'll find belonging, purpose, and a team that welcomes you-because when you feel valued, you're empowered to do your best work.Job SummaryThe VP, Product & Technical Marketing brings innovative products to market in collaboration with Product Management and is a technology domain expert developing product positioning and differentiation. They are responsible for articulating the value and positioning of Equinix's products to customers, prospects, partners, sales teams, analysts, and other key internal and external stakeholders.ResponsibilitiesPortfolio Positioning & MessagingTranslate the product vision and strategy into messaging that positions the value of the entire portfolio from an "outside in" perspective, encompassing present and future offeringsDeliver messaging and positioning tailored to products and the portfolio, customized across various content modalities, channels, and internal/external audience categoriesCreate demos for on-stage big moments, on the web, and customers discussions. And on a regular cadence, working with Brand and Product management for visualization of the product brandsWork with Product Management/Engineering on Product Launch orchestration, ensuring product truth across audiences to tell holistic storiesDevelop thought leadership content and translate internal feature roadmap into externally consumable and regularly updated articulation of customer value deliveries, both current and futureCustomer Segmentation & Targeting