Product Data Analyst

About the team SumUp is best known for helping small businesses get paid — our Consumer tribe builds the other half of that story. We make SumUp Consumer, the wallet app that lets everyday consumers pay SumUp merchants on a tap, send money to friends, track their spending, and earn loyalty rewards along the way. As we grow SumUp Consumer across new markets and features, we need sharp, reliable insight into how people actually use it. As the tribe scales, so does the need for sharp, reliable insight into how people actually use what we build. We're looking for a Product Analyst to join the Consumer tribe and become the analytical partner for SumUp Consumer — working closely with Product Managers, Designers, and Engineers, and alongside our Analytics Engineering team, to understand customer behaviour, shape product strategy, and measure what matters. If you're motivated by meaningful analytical work, enjoy translating complexity into clarity, and want to see your insights directly influence product decisions — this role is for you. What you'll do Analyse customer behaviour and product performance for SumUp Consumer using funnel analysis, cohort analysis, segmentation, and behavioural analytics to identify opportunities and drive improvements Support Product Managers in understanding customer journeys, engagement, conversion, and retention — helping to shape product strategy and priorities Conduct exploratory analysis to answer product and business questions, translating complex data into clear, actionable recommendations Define, monitor, and communicate core SumUp Consumer KPIs — covering activation, engagement, and retention — and evaluate the impact of product changes for stakeholders Design, execute, and analyse A/B tests and product experiments, helping to embed a culture of experimentation across the Consumer tribe Build and maintain dashboards and reporting, proactively surfacing trends, anomalies, and growth opportunities before they're asked for Partner with