Brand Design Partner | pdf.net

About pdf.netpdf.net is one of Variant Group’s bootstrapped SaaS products. It’s a fast-moving, fully remote team building tools like resume.co, contracts.net, and more. pdf.net is an online PDF editor used by thousands of people worldwide, and the company is now building a dedicated acquisition engine around it, from search intent and landing pages to onboarding and paywall moments. They’re looking for a conversion-obsessed product designer with a high visual bar who loves shipping fast, learning from data, and iterating until the funnel performs.What You'll Be Responsible ForOwn brand direction for pdf.net: set the direction and keep it consistent across touchpoints.Lead brand deliverables end-to-end (illustrations, ad creative, social assets, onboarding visuals, brand materials).Build a repeatable production pipeline: bring your trusted specialists (illustration, motion, graphic design) and art-direct the work.Write and refine briefs and scripts, especially for motion reels and product videos.Keep the quality bar high: review work, give clear feedback, and iterate quickly.Collaborate with the core stakeholders: work closely with the Head of Design and Head of Marketing on priorities and rollout.Stay proactive: spot what feels off-brand (or what could be stronger) and bring ideas before anyone asks.What You'll Need to SucceedDirection-setting mindset: you’re a direction-setter, not just a strong executor.Conduct, don’t grind: you’re comfortable running production through your network rather than making every asset yourself.SaaS + startup context: you understand how the brand shows up in product-led growth.Craft bar: your taste is sharp, and your quality standard is concrete (typography, spacing, hierarchy, details).Communication style: you communicate clearly and collaborate well; you don’t force ideas through, you find the highest-value path together.Proactivity: you spot opportunities and bring them to the team without being asked.AI as leverage: you use AI as a