Marketing Manager / Marketing Lead, Global B2B

Munich or London | Hybrid | Global remit Are you an experienced B2B marketer ready to move beyond simply delivering campaigns and take genuine ownership of a marketing function? I am partnering with an established, highly respected international business at an exciting point in its development. Following a recent management buyout and with ambitious global growth plans underway, they are looking for a Marketing Manager / Marketing Lead to help shape the next stage of their journey. This is a newly created, highly visible role, reporting directly to the CEO and working closely with the senior leadership team and Board. It is an unusual opportunity for someone who wants both strategic influence and hands-on ownership. Tasks You will take the lead in translating ambitious business growth plans into a clear and commercially focused marketing strategy. This isn't a role where you'll inherit a large corporate marketing machine. Instead, you'll have the opportunity to shape the direction of marketing, strengthen and evolve an established brand, support international expansion and new service launches, and gradually build the marketing capability around you. You'll work closely with an existing Marketing Executive who supports the tactical execution, while you provide the strategic direction, commercial thinking and senior stakeholder partnership. Your remit will include: Developing and delivering the overall marketing strategy in line with business objectives Acting as a trusted marketing adviser to the CEO, Board and senior leadership team Strengthening the company's positioning, messaging and external profile Supporting the launch of new services and expansion into new international markets Developing digital, social, content, PR and communications strategy Partnering with business leaders to turn marketing activity into tangible business-development opportunities Acting as guardian and ambassador of the brand globally Identifying opportunities to increase visibility wi