Senior Manager, B2B Paid Marketing

About the teamThe Paid Marketing team at Zillow (zMedia) is responsible for developing and executing the marketing paid strategy across channels like Video, Audio, Digital, Search, Social, and OOH/DOOH to drive the business across Zillow Group's portfolio of brands. Our team is customer-focused, collaborative, data-informed, AI enabled, and innovative. We work with a wide range of partners across Brand Marketing, Product Marketing, Creative Services, Customer Insights, Analytics, Product, and Data Science to deliver high-performing media campaigns.About the roleZillow is reimagining how people move, and the professionals who serve them are central to that mission. Our Agent business builds the products real estate professionals use to win listings, deliver value to clients, and grow their businesses.You will own paid media strategy and investment for Zillow's Agent software and advertising product portfolio. Reporting to the Director of Paid Media, you will manage an eight-figure annual budget across upper-funnel and performance media, and build the measurement systems that connect that investment to the Sales pipeline to prove return. You will set the strategy, defend it to leadership, and change it as the evidence changes. You will lead two media strategists and our media agency. You will also partner with cross-functional teams, including Search/Social investment, Agent Marketing leadership and Sales. As a member of the zMedia leadership team, you will build the systems and standards that raise the bar for the entire Paid Marketing organization. You will also have the opportunity to set the AI-forward operating model for the team, guiding updated workflows and making AI foundational to planning, reporting, and optimization.You will get toPortfolio strategy and investmentOwn the annual media plan for the agent portfolio (6+ products/campaigns), including objectives, key performance indicators, product mix, channel mix, and flighting against real estate industry se