ABOUT THE ROLEBetMGM is one of the fastest-growing brands in the global sports betting and iGaming industry. Backed by the strength of MGM Resorts International and LeoVegas Group, we're bringing the gold standard of entertainment to disrupt the sector. As we scale rapidly, we are building a world-class local team, and performance insights are at the heart of our commercial strategy.The Senior Manager - Portfolio Analytics is not just a data expert, but a commercial leader with consultancy-level problem-solving skills to join our high-performing UK analytics function. You will operate across all business functions - from marketing and product to operations and finance - with a clear mission: to understand, optimise, and grow how the business makes money.This role blends deep analytical expertise with strategic advisory capability, delivering insights that shape decision-making, drive revenue, and improve operational efficiency.YOU WILL BE RESPONSIBLE FOR:Work closely with the Head of Group Performance & Insights, Senior Commercial Director and CCO to embed a world-class portfolio analytics framework to help drive fast, actionable portfolio and business decisions.Serve as a commercial thought leader, shaping strategy, challenging conventions, and elevating commercial thinking across the Group.Act as a strategic partner to functional leaders (Marketing, Product, CRM, Pricing, Risk, Operations, Finance) to identify growth opportunities and operational efficiencies.Analyse end-to-end revenue drivers across acquisition, retention, monetisation, and customer lifetime value.Lead consultancy-style problem solving, from scoping questions to prioritising projects, structuring analysis, and delivering clear recommendations. For example: Generosity Optimisation & Strategy, Pricing Strategy (Sports & Casino), Casino Optimisation, Commercial Deal Analysis, Customer Risk Profiling & Optimisation.Build and deliver actionable performance insights that directly influe