Senior Regional Marketing Lead - DACH

SoSafe is a leading human risk management platform designed to transform the "human factor" from a security vulnerability into a proactive layer of defense. We focus on driving measurable behavior change and quantifiable risk reduction for our global customers.About the roleWe’re looking for a Senior Regional Marketing Lead to own pipeline and ARR growth across DACH.This is not a traditional field marketing role centred around an events calendar. We’re looking for someone who thinks like a regional growth owner — someone who can connect inbound and outbound campaigns into one engine, understand the full regional marketing mix, and make smart decisions about where to invest budget based on what actually drives pipeline and revenue.Location: Germany — hybrid or remoteWhat you will ownRegional pipeline & growthOwn the DACH marketing strategy with a clear focus on pipeline generation, revenue influence and ARR growth.Build and run connected inbound and outbound campaigns rather than treating them as separate motions.Own the regional outbound engine, partnering closely with SDR/BDR teams on targeting, messaging, sequences and campaign plays.Build inbound programs across content, nurture, SEO and paid channels to generate and warm demand.Partner with Sales to define and continuously refine target accounts based on ICP fit, intent, engagement and pipeline potential.Use account, intent, firmographic and technographic data to prioritise where to focus.Test new approaches such as multi-threading, trigger-based outreach and intent-led campaigns.Continuously optimise messaging, channels and campaigns based on conversion and pipeline performance.DACH strategy & budget ownershipAct as the regional marketing owner for DACH, bringing local market insight, buyer behaviour and competitive understanding into the wider marketing strategy.Own the DACH marketing budget and decide where investment will have the greatest impact.Move budget towards the channels and activities that a