Senior Manager, Digital, SAF

Job Description: Senior Manager, Digital - SAF (Africa OU)Job Title: Senior Manager, Digital - Franchise Function: IMX / Marketing/Franchise Location: SAF Reports to: IMX Lead, Franchise (Africa OU)Role PurposeThe Senior Manager, Digital - SAF is responsible for driving the Digital, Social, and Connected Commerce agenda for the Franchise within Africa OU. The role ensures that all digital initiatives are aligned to OU strategy, enable superior consumer experience, and accelerate brand growth across the system. This leader partners closely with Franchise Marketing, OU IMX, Media, Customer & Commercial, and Bottler teams to deliver best in class digital execution and measurable business impact.Key Responsibilities1. Digital Strategy & LeadershipLead the development and execution of the Franchise digital strategy aligned with IMX and OU priorities.Drive integration of digital across full-funnel marketing, ensuring digital-first thinking in all Franchise brand plans.Serve as the point of contact for all digital capability building, tools, and governance within the Franchise.2. Digital Campaign Development & IMX IntegrationPartner with Marketing and IMX teams to ensure digital amplification of creative ideas, content, and campaigns.Lead digital content planning across owned, earned, and paid channels including social media, web, CRM, commerce, and influencer ecosystems.Ensure digital assets are localized effectively and delivered on time for Franchise markets.3. Social Media, Influencers & Community ManagementOversee social media strategy, always-on content calendars, and platform partnerships (Meta, YouTube, TikTok, X, etc.).Build and manage influencer and creator programs, ensuring compliance, brand safety, and measurable outcomes.Monitor online sentiment, drive community engagement, and guide reputation management activities.4. Data, Analytics & MeasurementChampion data-driven decision-making and ensure utilization of OU and Global measurement fram