Director UX Design

<h1><strong>About HelloFresh</strong></h1> <p>HelloFresh Group reaches more than 6 million customers across 16 markets through a portfolio of 8 consumer brands — from meal kits and ready-to-eat meals to pet food and specialty products. HelloTech, our global technology division, builds the digital consumer experience across Berlin, Warsaw, and North America: the apps, the personalization, the discovery moments, and everything in between that turns food into something people genuinely look forward to.</p> <p>Design is core to how we compete. Our Consumer UX team designs end-to-end experiences across all 8 brands, and we hold a high quality bar — internally, our “zest-appeal” framework defines design excellence from baseline usability through to best-in-class, surprise-and-delight craft. We are also moving fast to an AI-native way of working, where AI rethinks discovery, prototyping, and the path from design to code. Experience quality and innovation are leadership priorities all the way to the group president.</p> <h1><strong>About the role</strong></h1> <p>This year we are doubling down on craft, execution, and design leadership. In a world where it is easier than ever to get software to 75% built, it is the last 25% — the polish, the motion, the detail customers actually feel — that decides whether a consumer experience is merely useful or genuinely loved. Millions of people open our apps every week to feed themselves and their families; the final 10% is the difference between a transaction and a habit.</p> <p>This is a build-and-scale role, not a maintenance one. We are hiring a design leader to own a consumer experience domain within the Consumer mega alliance, raise the quality bar across it, grow a high-performing team, and build the design-technology and AI-native capability that turns ambitious ideas into beautifully executed, shipped products. We need a maker and a leade