VP Marketing (m/f/d)

80% of the world's workforce doesn't sit at a desk. Ordio 💙 is the all-in-one platform that helps these teams run their day: shift planning, time tracking, absence & document management. Simple, fast, and human. We're at an exciting stage of growth: around €5m ARR, with strong foundations in DACH, new products in market, and international expansion underway. Marketing now has the opportunity to become a major growth lever for the business connecting brand, demand generation, product and sales into one commercial engine. We’re looking for a senior, commercially minded marketing leader to build and scale Ordio’s marketing engine for the next stage of growth. You’ll own Marketing end to end, with clear accountability for pipeline, new ARR and efficient growth. You’ll work closely with the CEO, Sales and Product to sharpen our positioning, scale acquisition, improve conversion, and expand a successful GTM motion into new European markets. The opportunity is to build the next version of Ordio’s marketing organisation and grow with the company toward a true CMO level role as Ordio scales toward €20–50m ARR. Tasks Own Ordio’s marketing strategy, budget and operating cadence, with a clear focus on pipeline, customers, ARR, CAC and payback. Build and scale a measurable demand generation engine across Google, Meta, LinkedIn, organic, content and SEO. Go deep into campaign performance, creative, landing pages and conversion — not just manage agencies or dashboards. Own the full funnel from first touch through Closed Won, including lifecycle, CRM, nurture and conversion optimisation. Sharpen Ordio’s positioning and messaging, translating an increasingly broad product suite into simple, differentiated customer value. Raise the bar on brand and creative quality while maintaining strong commercial accountability. Work closely with Sales on shared pipeline and revenue goals. Partner with Product on launches, self-service, trials, PLG experiments and conversion loops. Build t