Why Zelara, why nowLifecycle marketing still runs on static campaigns and broad segments. Zelara replaces that with an AI-native system that learns from every customer interaction and decides the next best message for each individual.Well-known brands in fintech, travel, e-commerce, B2B2C and D2C already run Zelara in production, inbound interest is growing, and we're backed by NAP. Now we need the person who turns that interest into a repeatable pipeline engine.The roleAs our Founding Growth Lead, you'll establish Zelara's growth function and own the top of the funnel. One number matters most: qualified leads that sales is excited to talk to.There's no playbook to inherit. You pick the channels, spend the budget and ship the work yourself, with the founders and the other GTM leaders. You'll build the function AI-native from day one, and within your first year you'll hire and lead a small team.Reports to: Co-FounderLocation: Berlin, hybrid, with regular travel across Europe for conferences and our own eventsWhat you'll ownEvents. Represent Zelara at leading European marketing conferences and host our own executive dinners, roundtables and meetups. Every event ends in meetings.Webinars. A series with customers, partners and industry voices, repurposed into content that keeps producing leads.Campaigns. Awareness and product marketing campaigns that reach lifecycle, CRM and marketing leaders at enterprise companies, and turn launches and customer wins into case studies and sales enablement.Messaging and GTM strategy. Shape how we tell our story and refine our GTM strategy with the other GTM leaders.Zelara on Zelara. Run our own nurture and lifecycle programs on our product, as our marketer and most demanding user.An AI-native growth function. Build research, content, personalization and reporting workflows around AI, so a small team ships like a much larger one.The numbers. Own the qualified-lead definition with sales, attribution and experiments, and move budget to wh