About the roleUSA TODAY is seeking a Sr Director - Enterprise Data Architectto lead the strategy and hands-on delivery of a next-generation Advertiser Intelligence Platform. This leader will build the trusted data and AI foundation that enables unified advertiser profiles, peer benchmarking, opportunity intelligence, predictive insights, and workflow integration across sales, customer success, and operations.This is a high-impact leadership role for a builder who can define the strategy and also execute. The platform vision is rooted in creating trusted identity and data capabilities that power advertising, subscriptions, commerce and loyalty, personalization, experiences, and stronger monetization across a connected platform.What you'll doDefine the enterprise architecture and phased roadmap for the Advertiser Intelligence Platform.Build the golden advertiser profile strategy and canonical data model.Architect AI enrichment, opportunity scoring, similarity matching, and predictive intelligence capabilities.Partner with engineering and product teams to deliver MVP through scale.Integrate insights into CRM, BI, and business workflows.Establish governance for data quality, privacy, lineage, explainability, and cost control.Work directly with GTM and operations leaders to ensure the platform delivers measurable business results.What you bringDeep enterprise data architecture experience in complex, cross-functional environments.Proven success building production-grade data and intelligence platforms.Strong background in cloud data ecosystems, modern analytics, and AI/ML-enabled architecture.Ability to lead at executive altitude and execute at implementation depth.Strong communication, influence, and operating discipline.Core responsibilitiesPlatform strategy and target architectureDefine the end-to-end architecture for USA TODAY's Advertiser Intelligence Platform, aligned to the business goal of turning advertiser data into revenue growth, retention improvement, and fas

Sr Director - Enterprise Data Architect, Advertiser Intelligence Platform