Marketing Analytics & Data Science Senor Lead

Who We AreAt Kyndryl, we design, build, manage and modernize the mission-critical technology systems that the world depends on every day. So why work at Kyndryl? We are always moving forward - always pushing ourselves to go further in our efforts to build a more equitable, inclusive world for our employees, our customers and our communities.The RoleThe Marketing Analytics & Data Science Lead is a senior individual contributor responsible for advancing Kyndryl's marketing measurement, audience intelligence, and predictive analytics capabilities. This role serves as the analytical engine behind marketing strategy, helping the organization better understand buyer behavior, optimize investment decisions, and improve marketing's contribution to revenue growth.This role combines deep analytical expertise with business acumen to solve complex marketing challenges through advanced analytics, attribution methodologies, predictive modeling, and audience insights. The successful candidate will be responsible for developing actionable recommendations that influence strategic marketing decisions across channels, audiences, and the customer lifecycle.Working closely with marketing leaders, campaign teams, digital teams, operations, sales, and data engineering, this role will identify opportunities to improve marketing effectiveness through data-driven decision making, and advanced analytical techniques.Key ResponsibilitiesMarketing Measurement & AttributionLead the evolution of marketing measurement frameworks and attribution methodologies that quantify marketing's contribution to pipeline, revenue, and business growth.Develop and evaluate multi-touch attribution approaches, influence measurement strategies, and channel contribution models that guide investment decisions and budget optimization.Identify measurement gaps and recommend improvements in data collection, metadata strategies, campaign tagging, and platform integrations to improve reporting accuracy and analytic