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Product Manager, Paid Ads

USA TODAY Co. · Flexible / Remote

Publicada em 15/07/2026

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We are looking for a Product Manager who combines strong product management skills with meaningful experience in paid ads, AdTech, or digital advertising. You will lead strategic initiatives across our paid ads portfolio, helping thousands of SMB advertisers improve performance through AI-driven optimization, automation, and platform innovation. The ideal candidate is an experienced product leader who can identify opportunities, define strategy, influence stakeholders, and deliver measurable business outcomes. You will partner closely with Engineering, Data Science, Customer Success, Sales, and Marketing to build scalable solutions that improve advertiser outcomes and drive business growth. Key ResponsibilitiesProduct Strategy & VisionOwn and execute a significant portion of the Paid Ads product roadmap.Identify market opportunities, customer needs, and platform changes that should inform roadmap investments.Define product strategy for optimization, automation, bidding, measurement, and advertiser-facing capabilities.Evaluate emerging trends in paid ads, AI, and digital advertising to identify opportunities for product innovation.Product Execution & DeliveryLead initiatives from discovery through launch and ongoing optimization.Translate business challenges and customer needs into clear product requirements, user flows, success metrics, and rollout plans.Partner directly with Engineering and Data Science to deliver scalable product solutions.Balance customer value, business impact, and technical complexity when making prioritization decisions.Own product outcomes and post-launch performance measurement.AI, Optimization & MeasurementDrive innovation across AI-powered optimization, bidding, automation, and recommendation capabilities.Translate emerging AdTech, platform, AI, and industry innovations into differentiated product experiences.Define measurement frameworks and success metrics to evaluate product effectiveness.Use data and experimentation to info
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