Senior Marketing Manager Performance & Growth (m/f/d)

We are Whow Games – and YOU could be part of it! We are a team of more than 50 people from a wide range of nationalities – passionate gamers, experienced game developers, and marketing professionals working together to plan, develop, publish, and market entertaining products. We love what we do – and that’s what makes us successful! At WHOW Games we make social casino games for web and mobile, enjoyed by millions of players. Our marketing is data-driven, fast and closely connected with Product, CRM and BI. We are looking for someone who has already owned UA at scale and knows how to grow budgets profitably. You will bring new players into our existing markets and help us open up new countries. There is no ready-made playbook. You will write it. Tasks UA strategy: You own user acquisition for web and mobile end to end, from channel and budget planning all the way to scaling Budget: You manage your budget against cohort ROAS, payback and LTV, and you decide where every euro works hardest Core markets: When the familiar levers are maxed out, that's where you get going. You find new audiences, channels and ideas New markets: You evaluate new countries, run tests and come back with a clear go/no-go recommendation Channel mix: From Google, Meta and Apple Search Ads to ad networks, programmatic, TikTok and affiliate, you set the mix and negotiate directly with networks, agencies and partners Setup: You build tracking, attribution, tooling and testing processes that scale with us, and you decide what runs in-house and where partners make sense Creatives: Together with design and content, you drive a fast testing cycle for creatives, store listings and landing pages Reporting: You make results transparent, bring your own ideas and stand behind your numbers, including at management level Teamplay: You work closely with Product, CRM and BI to turn new players into long-term active ones Requirements 5+ years in performance marketing or user acquisition, a large part of it in