Senior Marketing Manager (m/f/d), Path to CMO

EPHIA is a continuing education platform in aesthetic medicine for licensed physicians and dentists. We combine LÄK-certified online courses with supervised hands-on training in Berlin-Mitte, all on our own platform. Our approach is "Ethik & Business": we support physicians from their first botulinum course all the way to running their own practice. That means sound medical training, real entrepreneurial know-how and a clear ethical stance. We are profitable and not venture funded. So far all our growth has been organic, through word of mouth and a strong brand in the physician community. After a successful launch of our first location in Berlin, we now want to grow across Germany. We are looking for a Senior Marketing Manager to lead this growth. You will work directly with the founders, and over the next one to two years you will grow into the CMO role. Tasks Set up performance marketing on Meta from scratch and scale it: tracking, creatives, testing and budget allocation Own SEO for our plattform technical SEO, content strategy and rankings for course and topic searches Build email marketing and CRM: newsletters, lead nurturing and automated funnels from first interest to course booking Plan and run the marketing launch for new locations in Germany Define KPIs, build dashboards and steer by CAC, conversion rate and ROAS Work with the founders on positioning, messaging and growth priorities Coordinate with our social media content creator and external partners Keep all communication compliant with the Heilmittelwerbegesetz (HWG) and the professional codes for physicians Over time, build the marketing team and own the marketing strategy as CMO Requirements 3+ years in marketing, including hands-on experience with Meta Ads and SEO A track record of measurable growth, ideally in a startup or small, fast-growing company Experience with email marketing, CRM and marketing automation tools Strong analytical skills (GA4, Tag Manager, Meta Conversions API, Search C