Senior Manager, Global Marketing & C&CL Consumption & Purchase Analytics Intelligence Services

About The Coca-Cola CompanyThe Coca-Cola Company is a global leader in the beverage industry, operating in over 200 countries and combining the power of scale with deep local knowledge to drive sustainable growth. As part of our commitment to innovation and data-driven decision-making, the Global Digital Network organization serves as a key growth driver, delivering enterprise-wide digitized solutions.This role is part of the Enterprise Intelligence team within the Global Digital Network organization. As Senior Manager, Global Consumption & Purchase Analytics Intelligence, you will play a critical role in creating and delivering analytics solutions that provide actionable insights into consumer behavior, consumption patterns, and purchase decisions. You will work closely with marketing leaders, Human Insights, Marketing Performance, Categories and cross-functional stakeholders to drive data-informed strategies that enhance brand performance and accelerate growth.Key ResponsibilitiesConsumption and Purchase Analytics Creation and DeliveryDevelop and deliver analytics solutions that provide insights into consumer behavior, consumption trends, and purchase patterns across global markets.Create and maintain consumption and purchase performance reports, identifying key trends, insights, and actionable recommendations.Collaborate with marketing teams to translate data into meaningful insights that drive brand growth and consumer engagement across the consumption and purchase consumer journey.Present analytics outcomes and strategic recommendations to stakeholders, ensuring alignment with business goals and category strategies.Partner with the Enterprise Intelligence team to integrate insights into brand strategies and identify opportunities for scaled productization and process improvements.Consumer Behavior and Market InsightsAnalyze consumer behavior and market trends to identify opportunities for growth and innovation.Develop and manage research protocols and data