Senior Marketing Director, Coca-Cola Trademark - Philippines

ASP OU Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI. All roles operate within a tightly integrated OU-Market model, where the OU elevates and enables strategic growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.Focus, Scope, & Impact:The Category Lead will focus primarily on developing brand growth, creative and innovation strategy and plans to drive sustainable business growth Global Brands - working in partnership with Global Category Lead (GCL) and OU Category Lead: Total Coca-Cola TrademarkProvides input on high-level category agenda and global brand strategy (positioning, occasions-channels, VIS, passion points, creative, innovation), based on local consumer insightsRecommends 3-year country projects and 2-year IMX campaigns to country Mktg LeadFor local IMX campaigns and Innovation projects: Develops and aligns briefs, oversees the creation and pre-testing and approves the final project bundleDefines brand calendar at market level, allocating OU-controlled DME to activity typesLocal and Regional Brands:Develops brand strategy (positioning, occasions-channels, VIS, passion points, creative, innovation), leveraging local consumer insights to connect consumers to KO brands in unique, differentiated and competitively advantageous waysRecommends 3-year innovation projects and 2-year IMX campaigns to country Mktg LeadIMX campaigns and Innovation projects: Develops and aligns briefs, oversees the creation and pre-testing and approves the final project bundleDefines